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Start-ups and innovation

SUN Next: meets the start ups

The start-ups selected for the SUN Next area represent the most interesting innovations for the future of the beach and shall be presented with short pitches each lasting three minutes. These will cover a defibrillator resistant to sand and water, a glass that always keeps drinks cold, apps for sharing sun umbrellas, a luxury floating lounger, and wearable sensors to improve sports training by the sea.

SUN Next is a project launched by Italian Exhibition Group, Mondo Balneare and Cna Emilia-Romagna.