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BEST BEACH BAR 2017: FREGENE´S SINGITA MIRACLE BEACH THE BEST IN ITALY

Press release n. 3 of the 11/10/2017 10.29.52 ( download )

www.sungiosun.it #SUN2017

.Rimini, 2nd October 2017 . The summer´s best Italian beach facilities will receive awards at SUN 2017 in the context of the Best Beach Bar, which has just confirmed the victory of Fregene´s Singita Miracle Beach, announced as Italians´ most appreciated beach.

The 35th International exhibition dedicated to beach facilities, campsites and outdoor furniture and products is organized by IEG (Italian Exhibition Group) and being held from 12th to 14th October at Fiera di Rimini simultaneously with TTG Incontri and SIA Guest.

On inauguration day, at 3:00 pm, the awards ceremony will be held of the national contest that SUN promoted along with the Mondo Balneare web site.

The ´Beach Bar´ concept is gaining increasing ground in Italia on the trendiest beaches. They are beach facilities and restaurants on the beach where it is not only possible to relax close to the sea, but also to enjoy a drink and good food. Moreover, ´Beach Bars´ stand out for paying more attention to amusement, sport, fitness and wellness, innovation, and marketing than traditional beach facilities. At SUN 2017, in-depth coverage, meetings, exhibitions and ad hoc expo projects will be dedicated to them.

Again on the subject of the contest, it should be noted that the win by the Singita Miracle Beach in Fregene (26,822 votes) is a confirmation following its victory in 2016 too. Second place, with 19,954 votes, went to Brindisi´s Oktagona; third position was won by the Marina di Ravenna Singita Miracle Beach (4,202 votes with a similar ethno-chic format as that of the winner; fourth position went to Alghero´s Baia dei Venti (3,753 votes).

The jury´s ranking
The technical jury chose a beach bar for each of Italy´s geographical areas (north-east, north-west, south-east, south-west). For Area 1 (Friuli Venezia Giulia, Veneto, Emilia-Romagna, Marches) the choice went to the Prestige in Lido delle Nazioni (Emilia-Romagna), for Area 2 (Liguria, Tuscany, Lazio, Sardinia) La Paillote in Cagliari (Sardinia), for Area 3 (Campania, Basilicata, Sicily, Calabria) Lido Fortuna / Singha . Bagnoli, Naples (Campania) and for Area 4 (Abruzzo, Molise, Apulia) the Zeus Beach . Gallipoli (Apulia).

Special mention
Lastly, among the competing regions, the jury gave a special mention to Campania, where numerous splendid beach bars entered, confirming a growing investment in innovation for highlighting the region´s entire beach territory.

The projects
Giant photos of the contest winners will be exhibited for the duration of SUN 2017 in the Arena di Mondo Balneare (Hall B5 D5).


FOCUS ON: 54th TTG INCONTRI . 66th SIA GUEST . 35th SUN 2017
Classification: international expos; Organizer: Italian Exhibition Group SpA; frequency: annual; edition: 54th TTG Incontri . 66th SIA Guest . 35th Sun; admission: trade visitors only; tickets: free, on invitation; hours: 9:30 am . 6:30 pm (TTG Incontri last day 9:30 am . 3:30 pm; SIA GUEST and SUN last day 9:30 am . 5:30 pm); Italian show director: Patrizia Cecchi; tourism & hospitality division group brand manager: Gloria Armiri; TTG Incontri brand manager: Nicola De Pizzo; SIA Guest and Sun brand manager: Mattia Migliavacca; exhibitor info: tel. +39 02 806892; e-mail: salesttgincontri@iegexpo.it; web sites: www.ttgincontri.it #TTG2017 - www.siaguest.it #SIA2017 - www.sungiosun.it #SUN2017

IEG PRESS CONTACTS
head of national Media & corporate communication: Elisabetta Vitali;
head of international Media & corporate communication: Patrizia Rovaris;
Rimini offices:
press office manager: Marco Forcellini;
communication specialists: Alessandro Caprio, Nicoletta Evangelisti Mancini, Jacopo Frenquellucci
+39 0541 744510 mediarimini@iegexpo.it